Website Design & Development
Your website is the foundation of your digital presence. It provides credibility. It explains what you do, why you do it and how you are better than any of your competitors. To make sure that happens, we help you design a site that has the best user experience and that continually improves.
Whether you have a site that needs a facelift, or you want to build a new site from the ground up, our team has the design and development skills you need.
Search Engine Optimization
You can’t convert traffic if nobody is visiting your site. Search Engine Optimization is an essential part of any effective marketing campaign.
Remember, 93% of online experiences begin with an organic search. A strong organic SEO program helps make sure your business shows up when your customers are looking to make a purchase!
Search Engine Marketing
While your SEO campaign will build your online brand over a longer period of time, Search Engine Marketing provides you with immediate, measurable and predictable results.
As a Google Partner and having a Bing Ads Accreditation, our team will analyze your online presence, then develop and manage an SEM plan that works for you and your market. It isn’t only about gaining traffic, it’s about gaining the right kind of traffic.
Branding, Strategy, & Positioning
Your company needs one visual identity, one message, and one direction. We work with you to understand what that is, in the context of your firm’s strengths, industry trends and your competitive positioning. Then we use that input to develop your website design and content.
We can also help you develop print collateral and overhaul your social media profiles to ensure that they all reflect your branding and messaging.
Fresh content legitimizes your organization, moving you beyond “just another company selling something.” Distributing this content across social media platforms generates industry and buyer interest, with calls-to-action that result in increased website traffic.Read More
Before doing business with you, many buyers prefer to get objective opinions from the press. To develop these relationships in a meaningful manner, we help you build a list of key contacts at industry-relevant publications. Then we work with your customers, partners and spokespeople from your firm to provide regular newsworthy releases to the press.
Having a robust content calendar of press releases and a healthy relationship with industry journals is vital for your business’s visibility.
Video usage has increased in the past few years, as it makes companies more memorable and it is another way to generate SEO. We recommend it as one form of content for your content development calendar, in addition to podcasts. The key is to clearly define your objective and to chapter your content in small, digestible sections.