Search Engine Optimization (SEO)
You can’t convert traffic if nobody is visiting your site. Search Engine Optimization (SEO) is an essential part of any effective marketing campaign. SEO focuses on making your website easy for both visitors and search engines to understand.
A winning SEO strategy consists of on-site and off-site optimization, creating an effective content strategy and building the authority of your site within your niche. All done in a way that complies with the latest best practices and search engine guidelines – to keep you out of trouble.
We can offer training and coaching for your marketing team, or we can do all of the work for you. Most of our clients are looking for training and coaching or a review of their current site (an "SEO Audit"). In these cases, we work with your team to educate or to fine-tune the direction you would like to take for your search engine optimization project.
Our SEO experts will determine the keywords most likely to draw your target market to your website, and to help you achieve better search ranking than your competitors. We'll advise you on link building opportunities to boost your off-site SEO efforts. We can also monitor the changes in your industry and market, and in search engine algorithms, to make sure that your SEO remains fresh and up to date.
A good website is wasted without a good SEO strategy to continually bring fresh traffic and new customers to your site. SEO will help you organically build your business’s reach and solidify your position in your industry.
Remember, 93% of online experiences begin with an organic search. A strong organic SEO program helps make sure your business shows up when your customers are looking to make a purchase.