Video usage has increased in the past few years, as it makes companies more memorable and it is another way to generate search engine traffic. Impel Digital recommends it as one form of content for your content development calendar, in addition to podcasts. The key is to clearly define your objective and to chapter your content in small, digestible sections.
If video is a new format for you, we suggest starting with one item, and then gauge how well it is received by your audience.
If you’ve done video before and are looking for ideas to what to do next, we can analyze the performance of your past video content and develop a content plan that builds off of previous success, while tying into your current content calendar.
Videos can serve many purposes:
- Establish yourself as a thought leader in your industry
- Demonstrate products and services
- Introduce your customers to members of your team
- Create entertaining content that furthers your brand identity
No matter what you want your video to do for you, it should include a clear Call to Action, whether it’s to share with friends, find you on social media or purchase your products. We’ll help you decide what you want your video to accomplish and how to smoothly integrate your CTA into your message.
Whether you want to develop and create your videos in-house or bring in a team of outside experts, we’ll work with you each step of the way, from developing ideas, writing scripts, recruiting talent and deciding which networks to share it on.
Once your video content is created and ready to go live, we’ll integrate it into your marketing efforts, cross-promoting it through your blog, newsletter and other social media channels.
In addition to traditional, scripted videos, we can help you with livestreaming social media videos as well, which can be a great way to engage your customers’ interest. We’ll discuss content ideas, timing, and technical aspects.