Search Engine Marketing (SEM)
While your Search Engine Optimization (SEO) campaign will build your online brand over a longer period of time, paid Search Engine Marketing (SEM) provides you with immediate and predictable results.
It’s hard to keep up with the endless changes in digital marketing. That’s where we come in. We stay up-to-date and create strategies and execute promotional programs that best fit the needs of your business and your customers. Through the use of Search Engine Marketing, we can ensure that your website is found in search engines by using words and phrases relevant to what you are selling. Customers are searching for your products and services now – and SEM makes it easier than ever for them to find you.
We’ll work with you to determine how much of your marketing and advertising budget should be dedicated to pay-per-click advertising, and how to best use that budget. Together, we'll find the most appropriate online channels to advertise your business. Additionally, we’ll discuss how to dovetail your SEM plan with your other marketing campaigns.
Impel Digital is a Google Partner and has Bing Ads Accreditation. Our team is well versed in analyzing your online presence and can develop and manage an SEO/SMM/SEM plan that works for you and your market. After all, it isn’t only about gaining traffic, it’s about gaining the right kind of traffic.
Although you can use each strategy independently, Impel Digital recommends developing your Search Engine Optimization, Social Media Management and Search Engine Marketing strategies concurrently, so that you steadily build your organic reach while quickly bringing new customers to your site. A well-executed combined SEO/SMM/SEM strategy is a marketing powerhouse.