Social media is one of the best ways to market your business, whether it’s online or local. Unfortunately, it is also time consuming. That’s where a social media manager comes in. A social media manager helps schedule future posts, plans posts related to upcoming events and keeps track of trending topics. If your business or brand is looking to expand its presence online, a social media manager can definitely be beneficial. Here are five reasons to hire one instead of trying to keep up with all the networks on your own.
You Don't Have Time for Social Media
While you want to use social media for your business, you’ll find that it can be too time-consuming. This is a good reason to hire a social media manager. This is the manager’s sole job, which means they will dedicate their time and energy to it. It can either be someone you hire to work in your office who handles social media or someone you outsource this role to.
They Keep Up-to-Date on New Networks
Every few months, a brand new social media network becomes popular. Your social media manager will know when a new network is rising in popularity and start using it right away. To gain the largest audience, your business should not rely on just one network. Several months ago, nobody knew about SnapChat, and it is now one of the fastest-growing social media apps. Businesses are using it daily, with growing success. A good social media manager would have recognized its potential and got your business in at the ground floor!
Social Media Experts Track Trending Topics
One of the best ways to get more followers and interactions on social media networks is by using trending topics. Many people will click on a trending topic and view all the posts within that topic. Your social media manager will keep track of these trends and use them to your advantage. When a topic can be related to your business in some way, they will post an update with that hashtag and get you more activity.
They Are Knowledgeable About ROI
Your return-on-investment (ROI) is something you might not know how to track when it comes to social media apps. A social media manager is aware of the different tracking methods and can use their ROI expertise to figure out which networks are working for your business, and which ones aren't worth the extra time and energy. Many businesses find that the best ROI is with Twitter and Facebook, while others have a better time with image-based networks like Pinterest or Instagram.
Social Media Gurus Provide a Good Balance of Updates
A common mistake business owners make when using social media for marketing purposes is only posting about the business. If all you post on Twitter are updates about your recent product lines and promotions, you will lose followers quickly. Nobody wants to follow someone relying only on self-promotion. That balance between business and non-business posts can be tricky. This is a great reason to hire a social media manager that knows how to accomplish it.
When looking for a social media manager, make sure they know how to track trends, use multiple networks, and are willing to work your brand's style and conversational tone into every update. Take your time when hiring the manager until you have found someone who is a perfect fit.