It can be easy to unknowingly jump around with the subject of your message to your customers when you interact with them through various media. If clients are hearing something different every time they talk to you, it's possible for your brand identity to get lost. This is especially true online, where your customers are constantly hearing from multiple companies in multiple industries.
To create a strong impression of your organization, you need a consistent and clear message in your digital marketing and customer interactions. First, you need to make sure that your communication goal is defined and clear for you, your employees, and your consumers: What is the most important thing you want them to know and remember?
Once you've defined your message, then you need to make sure you're regularly posting content in context of that theme, and speaking in a voice that appeals to your target market. By tying together consistent messaging with your customer’s language, you can create a strong brand impression.
Remember that branding isn't just about logos and color schemes, it's about slogans and value propositions and mission statements. It's about your company culture, it's about how you interact with your customers and with each other. Your messaging is a part of your brand, and it should be consistent across every platform where you engage with your customers.
Consistency not only helps your customer remember your message, it builds confidence in your business. If customers get one message on Facebook, and one via email, and still another when they call you, they're going to feel like there's not a lot of communication going on behind the scenes! Present a united front to your customers, and you'll not only be memorable, you'll be reliable as well.